Smart Tags

In prepa­ra­tion for launch­ing Cus­tom Graph­ics Depot, THE des­ti­na­tion for Inter­net Mar­keters look­ing for graph­ics to deliver their com­pelling mar­ket­ing mes­sage with a call to action, I had to make some edu­cated deci­sions on the prod­ucts I want to offer and how I would pack­age them. Con­tinue read­ing →

You will find Design Tips all over the place when research­ing on the inter­net. You have worked hard to develop your busi­ness plan and mar­ket­ing strat­egy and only have alot of words to show for it. Those words are very impor­tant, but you need to do some­thing to get poten­tial vis­i­tors to hang around and check out your web­site. Con­tinue read­ing →

A cou­ple of photo ses­sions and a lit­tle inspi­ra­tion from get­ting to know a client can go a long way when estab­lish­ing a busi­ness iden­tity that you want rec­og­nized. The first time I met this client he had an old jacket that was embroi­dered a cou­ple years ear­lier and rather tat­tered. Con­tinue read­ing →

This is an inter­est­ing arti­cle for all you self employed entre­pre­neurs via @yarostarak. Con­tinue read­ing →

I just came across this arti­cle which really gets into the heart of brand­ing. An Overview of Brand­ing Strate­gies Writ­ten by Marc Sylvester not only affirms my brief expla­na­tion of brand­ing, Marc’s arti­cle digs deeper and explores the impor­tance of brand­ing, strate­gies to con­sider when plan­ning and build­ing your brand. His arti­cle also brings up some inter­est­ing points regard­ing global brand­ing, after all, this is the World Wide Web. Con­tinue read­ing →

Before installing any­thing and set­ting up your site, you need to eval­u­ate whether or not you have an exist­ing iden­tity you will carry into your web­site. If your site is going to be based on a per­sonal inter­est, have some fun and come up with some­thing cre­ative, you never know when you may want to take your estab­lished per­sonal inter­est and turn it into some­thing lucra­tive. With this approach, you will have already estab­lished a visual con­nec­tion that will be famil­iar to those you are already con­nected with. Con­tinue read­ing →

You Want a Web Pres­ence (web­site or blog) and Don’t Know Where to Start ??? Con­tinue read­ing →